About us

Our team of industry-experienced, aggressive and passionate renegades is dedicated to bringing a new level of efficiency to the fragmented Internet advertising space. The founders of the Rubicon Project shook up the online advertising industry in 1998 when they created L90/adMonitor, one of the very first ad servers, which became one of the most successful Internet advertising platforms serving more than 3,000 of the web’s most recognized sites and reaching 65% of the Internet population before DoubleClick acquired it.

the Rubicon Project’s web-based, self-serve solution gives any size website the most complete access to the total available advertising market, and its smart matching technology does all the work to perfectly match each ad impression with the optimal money-making opportunity. the Rubicon Project is the new online advertising standard that makes it effortless for websites to generate the mad cash they've always dreamed of. Websites looking to make more money while doing less work should click here to sign up.

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THE PROBLEM

Since its inception, the online advertising market has undergone massive movement and growth. With $27 billion exchanging hands in 2007, today’s online ad market looks very different than it did even five years ago. The most significant contributor is the rapid spawning of ad networks. As the number of buyers and sellers increased, more ad networks emerged to serve as brokers for advertisers. Today we’re left with an ever-expanding market fragmented by ad spend that’s spread among 300+ disparate advertising networks worldwide (e.g. Google AdSense, Yahoo! Publisher Network, HispanoClick and Adtegrity.)

The abundance of choice has created new challenges for websites trying to get top dollar from the unsold ad space (for many sites, as much as 80%). In short, today there is no easy way for websites to optimize all the ad networks out there while still getting top dollar for ad space. Making money from ad space online is still way more difficult than it should be. We believe it’s simply because it's still too hard to advertise on the net due to a lack of technological innovation. Website owners, publishers and advertising networks don’t have the tools necessary to offer the most effective, efficient and entertaining advertisements. That’s where we come in.

OUR NAME

Rubicon is a river in Italy and a popular idiom meaning to go past the point of no return. In ancient history, the Rubicon River was a boundary line between Gaul and Italy. It’s believed that when Julius Caesar crossed the river in 49 B.C. he said, "the die is cast," and this phrase became the catalyst for his rise to power. So, the phrase "crossing the Rubicon" has come to represent the moment when people commit themselves to a risky and revolutionary course of action.