We have talked to quite a few publishers over the past 4 months (nearly 3,000 have actually signed up for our BETA!). While every publisher is different, they do have quite a bit in common. I wrote about some of those shared experiences in a post a while back.

On Friday, we released the first two publisher case studies (there are many more to come). When developing case studies, we tried to cover a sample of our diverse community of publishers (content verticals, company size, impression volume, etc). You should definitely check them out.they are a great way to get an inside perspective on working with the Rubicon Project.
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I thought I would kick-off 2008 with a post about ad quality (a subject very near and dear to my heart).

Ad quality is very important to us. I have yet to meet a web publisher that didn’t care about ad quality.ads can have a positive or negative brand association for the web site as well as can enhance (mainly by providing free content .) and in other instances distract from a user’s web experience.
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