Since the release of our Q1 Online Advertising Market Report we have gained more knowledge and observed even more dynamic changes in the Ad Network Landscape. All this while further developing our unique perspective on the market. As of September 22, 2008 we have optimized more than 49 billion ads across 1,240 websites and 264 ad networks, gathering billions of pieces of market data along the way. The market response to our initial online advertising market report, which was downloaded nearly 2,000 times, has only affirmed our belief that a more educated market is a stronger one.

Among the key trends presented in the Q2 report:

• Despite perception painted in the news, Ad Networks grew in Q2
• Publishers & Networks dysfunctional relationships is getting in the way of business
• Channel conflict among top publisher concerns
• Big media starts making big moves
• International traffic opportunities gets a little more of the spotligh

Download the Q2 report for free, here.

Tags: Ad networks, Company news by njordan       > No Comments

Attracting Web Ad Dollars

Great interview with Frank featured on the Forbes.com Video Network. The title of the piece is “Attracting Web Ad Dollars: How to effectively monetize web properties using an ad revenue model.”

Check it out and hear some new insights and viewpoints on the internet advertising industry and working with the Rubicon Project.

Tags: Company news by njordan       > No Comments

Hi all, I’m Whitney and I recently joined the publisher team and wanted to offer an inside peek from a Rubicon Project newbie.

So far it’s been a whirlwind of excitement. I was looking for a new challenge in life and I’ve definitely found the right place! This company has so much to offer and such valuable tools for the online world. Not only are we helping Publishers find the right home for advertising, but we’re taking on a new challenge and finding untapped ad space for the online world. How great is that?

I’m on the Publisher team and everyone here has been so helpful in teaching me the ins and outs of not only the online world, but also the ropes to working with a startup company. I am surrounded by some of the most brilliant minds and the team is really fun and excited to be working here.

Another thing that I find appealing about the company is the generosity to give back to the community. Once a quarter the whole company participates in a community service day, most recently it was for Habitat for Humanity.

And lastly, the perks! Not only are we covered with full benefits, but they provide all meals, gym membership, car washes and once a quarter have industry mixers to get to know the other players in the industry.

That’s all from me for now. Time to get back to work helping our publishers make some mad cash!

Tags: Company news, Fun, Hiring by wevans       > No Comments

I was first introduced to the Rubicon Project at the Entretech Entrepreneurship Awards in downtown LA on March 6th. Frank’s presentation was the best out of the 9 finalists, he showed off the Rubicon Project’s fancy user-interface complete with amazing graphs and tables, but most impressive was his statement that the Rubicon Project provides an average lift in revenue of 30-300%, a value proposition that is hard to beat. When the Rubicon Project was announced the winner in the startup category, the Rubicon table erupted with clapping and cheers, this made an impression on me that this was a fun and supportive place to work with a great group of people.

Read more…

Tags: Ad networks, Company news, Hiring, LA tech scene by aroyer       > 1 Comment

During our last In the Mix soiree we had the pleasure of hosting nearly 500 people in our new office home and the opportunity to be interviewed by TechZulu.com while they were on-site covering the event. We’d been talking for awhile about capturing an interview with Frank on camera so we grabbed a spot in our sound studio and went to town. Amazing to think there were at least 100 people right outside the interview booth alone.  When they say sound proof…

Andrew Warner runs Mixergy, a popular event production company within the tech business community in SoCal, and conducted the interview.

The combination of Andrew’s excellent interview style and Frank’s answers makes for a fun video full of info about Rubicon, Frank’s experience and what’s so special about LA.

Below is the write-up from Andrew on TechZulu.com. Give it a read and a watch

Frank Addante: Force of Nature

Tags: Company news by njordan       > No Comments