I was first introduced to the Rubicon Project at the Entretech Entrepreneurship Awards in downtown LA on March 6th. Frank’s presentation was the best out of the 9 finalists, he showed off the Rubicon Project’s fancy user-interface complete with amazing graphs and tables, but most impressive was his statement that the Rubicon Project provides an average lift in revenue of 30-300%, a value proposition that is hard to beat. When the Rubicon Project was announced the winner in the startup category, the Rubicon table erupted with clapping and cheers, this made an impression on me that this was a fun and supportive place to work with a great group of people.

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Tags: Ad networks, Company news, Hiring, LA tech scene by aroyer       > 1 Comment

Today the Wall Street Journal (referenced by a post by PaidContent.org) ran an article about U.S. Websites awakening to the revenue potential of overseas ad dollars. An excerpt:

“U.S. Web sites are waking up to a sobering reality: A huge share of their traffic now comes from overseas, but they are struggling to make money from it. Now, Internet companies big and small are scrambling their business models to try to cash in on foreign markets they have largely ignored. The internationalization of online traffic in the U.S. has accelerated at a pace that has surprised even some people in the Internet business. Many U.S. sites now draw more than half of their audiences from international visitors but generate only about 5% of their revenue from that traffic…”

We’re thrilled to see more media focus examining the value of this traffic. Articles like this help shed light on the rapid rise of international advertiser inventory, traffic volume and by highlighting challenges publishers face in monetizing that traffic.

The points raised mirror some of the trends we are seeing from an increase in traffic from international IP addresses across our spectrum of Rubicon Certified Inventory. As referenced in our Q1 Market Report we’ve long recognized enormous potential with monetizing International ad traffic. As part of our ad network development team I know that we are hard at work forging relationships with the key players overseas to solve this very problem. With strong network partnerships like Adjug and Oridian we look forward to more discussion, more impressions and more campaigns targeted internationally in Q3.

Tags: Ad networks, Company news, Customer service, LA tech scene by rdranginis       > No Comments

It’s about that time for another famous Rubicon Project “Thursday’s In The Mix.” This event will be held next Thursday, June 26th at our swanky new offices in West LA. Our last three events were a blast—each one with more than 300 interesting industry attendees. You can check out pix to one of our first events on our Flickr page.

This next mixer is our first at the new office—did we mention that there is a huge outdoor courtyard?! Helloooo Summer! We’re limiting capacity to 500 people, so if you aren’t already up for our A-List invites to our killer parties and events, please drop what you’re doing and sign-up now on our events page.

We’re very happy to have Asahi Beer as a sponsor; and Party Charlie, a local favorite, as our fabulous caterer. We’ll be playing tunes, networking, socializing, and looking for future A+++ team members.

That’s right! In case you haven’t heard….we’re hiring! If you run out of time to check the website, don’t worry, we’ll have a complete job board to peruse and you can even bring your resume along and drop it off in person…

We hope to see you next Thursday!

Tags: Company news, Fun, Hiring, LA tech scene, Parties by acannistraci       > 1 Comment