We take every possible measure to facilitate active communication within our company. When we moved down the street to our spacious L.A. headquarters last year, we didn’t shut our team members up in the many office rooms or put up cubicles between people. We grouped our desks together, removing any physical barriers between team members which created an ease of communication that fed into the culture we are trying to create.
But when we opened an office in New York, we realized that taking down the walls between the teams on the two coasts wasn’t a feasible solution to our communication challenge. So in January, we launched RubiCast, a coded program that shares information from both coasts in real time by displaying updates and information on the flat-panel screens mounted in each office. Our whole team was already well-versed with Yammer, a micro-messaging service, so we integrated it into our system. Now, whenever a team member in New York lands another premium publisher, the crew in L.A. will be notified as soon as Yammer is updated and the great news is flashed on the screens hovering over our desks.
Our daily annoucements on Rubi Cast
The screens rotate through different information as a way to remind us of all we have accomplished and all that we are working towards. The Adometer is constantly running, reporting the number of ads served, revenue generated, live sites, and live networks. The screens also display:
• Goal tracking
• Quantcast ranking
• New customers and logos
• Daily announcements
• Department updates
• Bell announcements
• Rubi Rewards
• Cultural Values
One of our twelve cultural values that rotate through Rubicast

