Mobile Advertising Automation in 2014, the Buyer View
Today we’re unveiling an infographic and research report, representing the views of some of the leading agency trading desks across the globe, and their take on the state of mobile advertising and mobile ad automation in 2014.
The Rubicon Project Mobile Buyer Infographic 2014 is based on responses to a survey we fielded in the past few weeks, and covers the following areas: trading desk views on 2013 versus 2014 mobile ad spend, how buyers are currently buying mobile inventory compared to last year, their preferred types of mobile inventory and formats, as well as their adoption of mobile private marketplaces. Mobile performance metrics and tracking methodologies are also covered.
Alongside this year’s infographic, we have an accompanying research report – the Mobile Buyer Research Report 2014, which includes further analysis on the survey results – register to download your copy of the report here.
For more background and insight, download the accompanying Mobile Buyer Research Report 2014, which includes further analysis on the survey.