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Mobile RTB – the Agency View: an Infographic by Rubicon Project

By Jay Stevens  |   Posted: Feb 26th, 2013

Today we’re unveiling an infographic on mobile RTB, representing the views of leading agency trading desks across Europe, with the aim of providing a benchmark for the growth and development of mobile automated trading over the coming year.

The infographic covers: 2012/2013 mobile spend, how agencies are currently accessing mobile inventory, the most common advertising partners, the top challenges in buying mobile inventory and the most in demand ad formats:

Mobile RTB Infographic

You can embed the Rubicon Project Mobile RTB Infographic on your site using the following code:

<a href=”http://www.rubiconproject.com/blog/mobile-rtb-the-agency-view-an-infographic-by-rubicon-project/”><img src=”http://www.rubiconproject.com/wp-content/uploads/2013/03/MobileInfographicV4-copy.jpg” alt=”Mobile RTB – the Agency View Infographic” width=”550″ border=”0″ /></a>