I was first introduced to the Rubicon Project at the Entretech Entrepreneurship Awards in downtown LA on March 6th. Frank’s presentation was the best out of the 9 finalists, he showed off the Rubicon Project’s fancy user-interface complete with amazing graphs and tables, but most impressive was his statement that the Rubicon Project provides an average lift in revenue of 30-300%, a value proposition that is hard to beat. When the Rubicon Project was announced the winner in the startup category, the Rubicon table erupted with clapping and cheers, this made an impression on me that this was a fun and supportive place to work with a great group of people.

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During our last In the Mix soiree we had the pleasure of hosting nearly 500 people in our new office home and the opportunity to be interviewed by TechZulu.com while they were on-site covering the event. We’d been talking for awhile about capturing an interview with Frank on camera so we grabbed a spot in our sound studio and went to town. Amazing to think there were at least 100 people right outside the interview booth alone.  When they say sound proof…

Andrew Warner runs Mixergy, a popular event production company within the tech business community in SoCal, and conducted the interview.

The combination of Andrew’s excellent interview style and Frank’s answers makes for a fun video full of info about Rubicon, Frank’s experience and what’s so special about LA.

Below is the write-up from Andrew on TechZulu.com. Give it a read and a watch

Frank Addante: Force of Nature

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Yesterday we had the opportunity to play a game of company vs company softball. The titans of Userplane were up for the challenge. The game overall was very cool to watch. Both teams played well, but I think we might have had a bit more practice than Userplane did :). I think one of the hi-lights of the game was the Rubicon Project Cheerleaders stomping and cheering for the home team.

Here are a few more images from our game.

you can see all of our photos at our Flicker.com page.

Thanks Userplane for being great sports. But seriously, we will take on any team, or company. If you think you are up to it, Please don’t hesitate to send us an email marketing@rubiconproject.com

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One of the ways the Rubicon Project sets itself apart is by the aggressive metrics and goals we set, not only for ourselves, but also our partners and customers. The hard work continues to pay off! For the third quarter in a row we’ve blown past our own aggressive benchmarks. Company growth has been amazing on several fronts; we bring on more heavy-hitting publishers every day, we are seeing rapid growth with our network partnerships, and continue to build out the Rubicon Project family by adding top-of-class industry players to our team. As a way to show our awesome, hard working employees how much they’re appreciated, we planned a company outing to the Dodger’s game last week in honor of knocking our second quarter goals “out of the park.” We boarded a charter bus, had an unbelievable suite, ate a few too many hot dogs, and had plenty to laugh about the next day. Check out the pics… go Dodgers!

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Today the Wall Street Journal (referenced by a post by PaidContent.org) ran an article about U.S. Websites awakening to the revenue potential of overseas ad dollars. An excerpt:

“U.S. Web sites are waking up to a sobering reality: A huge share of their traffic now comes from overseas, but they are struggling to make money from it. Now, Internet companies big and small are scrambling their business models to try to cash in on foreign markets they have largely ignored. The internationalization of online traffic in the U.S. has accelerated at a pace that has surprised even some people in the Internet business. Many U.S. sites now draw more than half of their audiences from international visitors but generate only about 5% of their revenue from that traffic…”

We’re thrilled to see more media focus examining the value of this traffic. Articles like this help shed light on the rapid rise of international advertiser inventory, traffic volume and by highlighting challenges publishers face in monetizing that traffic.

The points raised mirror some of the trends we are seeing from an increase in traffic from international IP addresses across our spectrum of Rubicon Certified Inventory. As referenced in our Q1 Market Report we’ve long recognized enormous potential with monetizing International ad traffic. As part of our ad network development team I know that we are hard at work forging relationships with the key players overseas to solve this very problem. With strong network partnerships like Adjug and Oridian we look forward to more discussion, more impressions and more campaigns targeted internationally in Q3.

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