Rubicon Project passes Google in U.S. Audience reach, Ranks #1 on comScore for the sixth consecutive month
comScore recently released data from the comScore Media Metrix monthly ranking of Ad Focus properties for December 2012. Surpassing Google for the 6th consecutive month, we’re excited to announce that Rubicon Project retains its #1 ranking in reach with 214.2mm monthly uniques or 96.7% of the U.S. Internet audience. Rubicon Project’s real time trading platform, REVV, continues to the be the largest reach platform on the internet – helping automate the buying and selling of online advertising.
This report categorizes the Display Ad Ecosystem into the following sub-categories: DSPs, SSPs, Exchanges and Ad Networks. Equally important, comScore also breaks down audience reach by vertical. Rubicon Project ranks in the Top 3 in many areas, highlighted below:
- #1 Ranking: Entertainment, Entertainment – News; News & Information; Technology
- #2 Ranking: Auto; Community – Food, Community – Personals; Games; Health; Real Estate
- #3 Ranking: Education
We’re proud of reaching this ranking for the sixth consecutive month and want to thank our customers and partners for your continued support. We could not have attained this position in the market without all of you! We’re looking forward to an exciting 2013 and helping the digital advertising industry break new records.