The leaves are falling, the clocks are turning back– it can only mean one thing – school is back in session and this time the campus is the Rubicon Project booth (#1444) at Ad:Tech New York.
There is a lot of curiosity around how we’ve grown so quickly (400+ billion ads optimized; 400% year over year revenue growth) and we figured ad:tech New York was the perfect opportunity to give a crash course on some of our favorite company topics.
Rubicon Project University was inspired by our own internal RubiU’s – short company-wide education sessions held twice a month that are designed and taught by the employees. Our NY and London offices tele-conference in and typically there’s an extensive Q&A session that follows. It’s become an integral part of departmental communications to share insights into current strategic developments, observations from the field, and new technologies, to name just a few.
Rubicon Project University (#RubiconU,) is an interactive curriculum designed to give you deeper visibility into Yield Management Optimization and what it means for your business. Want to know how our Optimization technology works? Or how you can use our technology and Data Intelligence to maximize the value of your audience? We’ll show you. Our capabilities in these areas are part of the reason that we have such a healthy, happy and growing customer and partner base. Whether you’re a premium Web publisher, an advertising sales channel partner, or just plain curious, all topics within Rubicon University touch your business.
To sweeten the deal, come by our booth (#1444,) pick up a schedule and get a gold star for each session you attend- collect 3 and you’re eligible to win a Kindle and a $50 Amazon gift card. And just for showing up you’ll get the gratitude of the entire company at your interest in learning about what we do.
We’ll also have a few other opportunities to connect up outside the showfloor. To stay up-to-date, connect with us on Twitter at @rubiconproject.
Class Schedule – Wednesday, November 4th
11:00-11:15am – The Global Internet Advertising Opportunity
Presented by Jay Stevens, VP and GM, International
Don’t have time to identify, segment and sell inventory overseas? In this session, you’ll learn about trends in the global marketplace and how the Rubicon Project helps publishers and partners capture more dollars through international opportunities.
2:00-2:15pm - the Rubicon Project Approach to Optimization
Presented by Craig Roah, COO and Founder
The Rubicon Project’s formula for optimization: take a look inside the lab to learn how the Rubicon Project’s technology works. In this session learn about the levers that drive our optimization, the patent-pending algorithms that make things happen, and the default-killing, forecasting, simulation, and real-time decision engine technology that brings it all together.
3:00-3:15pm – How to Turn Data into Dollars
Presented by Jordan Mitchell, VP Data Intelligence
There’s lots of talk about the importance of making data useful and actionable, but few are actually doing it. In this session you’ll learn about the Data Intelligence layer of the REVV platform and our Affinity profiling technology. It’s time to take action.
4:00-4:15pm – Sell More! Benefits for Demand Partners
Presented by Raj Chauhan, VP Ad Network Development
Ad Networks, Ad Exchanges, Audience and Site Rep Firms: want to know what’s in it for you? More money, happier advertisers. Learn how to plug into the REVV Marketplace to easily and quickly package and sell by targeted audience to your customers.
Class Schedule – Thursday, November 5th
11:00-11:15am – the Rubicon Project Approach to Optimization
Presented by Craig Roah, COO and Founder
The Rubicon Project’s formula for optimization: take a look inside the lab to learn how the Rubicon Project’s technology works. In this session learn about the levers that drive our optimization, the patent-pending algorithms that make things happen, and the default-killing, forecasting, simulation, and real-time decision engine technology that brings it all together.
2:00-2:15pm – Targeted Audience Program (TAP)
Presented by Raj Chauhan, VP Ad Network Development
2010 is the year of using data to reach audience. As a follow-on to our Data Intelligence presentation, you’ll learn how to use the Rubicon Project’s technology and extensive Internet reach to deliver exactly what customers want – targeted, relevant audience. Includes case studies.
3:00-3:15pm – Sell More! Benefits for Demand Partners
Presented by Raj Chauhan, VP Ad Network Development
Ad Networks, Ad Exchanges, Audience and Site Rep Firms: want to know what’s in it for you? More money, happier advertisers. Learn how to plug into the REVV Marketplace to easily and quickly package and sell by targeted audience to your customers.
