500 billion. That’s a heck of a lot of ads optimized – but that is exactly the mark we hit last night. To give you a sense of scale, hitting our 500 billionth ad impression means that we are optimizing about 1.6 billion ads a day, breaking down to about 18,519 ads per second.
For a 2+ years old company, we are very proud of this accomplishment. And as always, we’d like to thank the premium publisher customers that entrust us with their inventory, and the demand partners for making it possible to reach this significant milestone.

In the last year, we’ve expanded internationally to several continents, continued enhancing our technology and support offerings and welcomed hundreds of new customers to our developing global family. It’s our job to connect publishers with all the disparate sources of demand (ad networks, exchanges, rep firms, other pubs, demand side platforms, etc) in the digital marketplace today.

And in honor of this celebration, we thought we’d share five things you might not know about the Rubicon Project:

1. Our name started out simply as a code name when the company was being conceptualized. We had intentions of changing it after we launched but due to adamant feedback from publishers who enjoyed being part of our “project” to automate the industry, we decided we had to keep it as is.

2. Our first business plan was sketched out on a napkin by our four founders as they sat in a Starbucks in LA.

3. Our original office was 2,000 square feet with one bathroom and 40 team members by the time we moved out– talk about getting to know each other. Our swag closet (now we have two) was in the bathroom and the space was so small that meetings used to take place in the parking lot.

4. Our LA office is the old set of the show “24” from season one. Rumor also has it Snoop Dogg laid down a few tracks in our sound room and James Cameron used our theater to edit film while shooting the movie “Titanic”.

5. One of our first customers turned into one of our leading team members on the publisher account side, Erin Mayo.

1 trillion, here we come!

Tags: company milestone, company news, culture, leadership, rubicon project

This entry was posted on Friday, January 22nd, 2010 at 3:53 pm and is filed under company news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.