Startup life is its own special universe. I joined this company a few months ago after years at an Internet behemoth, and I can’t begin to describe the differences in how we operate here at the Rubicon Project. It’s a combination of madness, mayhem and genius breakthroughs, and that’s usually before lunch.
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Since launching our private Beta program in early October, we’ve been working furiously to continue to innovate and improve our service for our publishers and ad network partners. Through lots of emails, forum posts, phone calls and meetings, you’ve told us where we excel, where you think we should continue to focus and what else you’d like to see. Needless to say, 10 billion ads, 60+ ad networks, and a lot of R&D dollars later, we’ve learned a lot and are ready to unveil some new things. Some went live today, others you’ll learn about next week while we’re in San Francisco for ad:tech. And now, on with the news.
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We have talked to quite a few publishers over the past 4 months (nearly 3,000 have actually signed up for our BETA!). While every publisher is different, they do have quite a bit in common. I wrote about some of those shared experiences in a post a while back.
On Friday, we released the first two publisher case studies (there are many more to come). When developing case studies, we tried to cover a sample of our diverse community of publishers (content verticals, company size, impression volume, etc). You should definitely check them out.they are a great way to get an inside perspective on working with the Rubicon Project.
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(from Frank’s blog: www.FounderBlog.com)Things have been a little crazy (good crazy) since last Monday’s funding announcement. I wasn’t prepared for all the activity that followed. We had thousands of visitors hit our website in the Rubicon Project. I want to give you some insight into the thoughts behind the decisions we’re making as we move forward.
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