June 17th, 2013
Jan Gelin
The scale and reach of REVV, our real-time trading technology platform, requires a commitment to engineering excellence, from the hardware to the network to the software. That need for innovative engineering in hardware and networking led to our collaboration with AMD. Currently, Rubicon Project is going through intense growth, including international expansion, which makes a [...]
June 11th, 2013
Mona Yousry
In our increasingly digital world, the sheer mass of data volume doubles roughly once every 40 months. The study of Big Data is the study of how to deal with this exponential growth. Since billions of transactions and terabytes of information flow through our digital marketplace everyday, Rubicon Project is distinctly equipped to find new ways to process, understand, and effectively learn from the deluge—and to leverage these insights to help our users monetize and profit.
June 11th, 2013
Jay Sears
As the great and the good of the advertising world descend on Cannes next week, it goes without saying the Rubicon Project team will be there in force. We’ll be bringing our hallmark agency trading desk panel from New York’s Advertising Week and London’s Advertising Week Europe to the Mediterranean shores of Cannes in France [...]
June 6th, 2013
Ed Carey
As an online advertising buyer or seller, you see the value of automated digital platforms. But matching your campaign needs (if you’re buying) or your inventory (if you’re selling) still involves a heavy amount of communication through emails, phone calls, and spreadsheets. That’s why we’re thrilled to unveil the newest feature within Connect: digital RFPs. [...]
May 29th, 2013
Jay Stevens
Rubicon Project has released a case study detailing the strategy of Telegraaf Media Groep, one of the most innovative publishers in the programmatic trading space. The document covers the development of TMG’s publisher trading desk, advice to other publishers on maximising yields, its eCPM increase since joining the Rubicon Project and predictions for the rest [...]