We are looking for an experienced Senior Product Marketer that is passionate, strategic, and customer-obsessed to lead go-to-market strategies for Mobile, our highest-growth product line. This person will be responsible for working closely with product and sales leaders to assess market opportunities, validate new product and solution concepts, and drive the go-to-market efforts of a cross-functional team. The right candidate will be able to move easily from making the business case for the next big growth opportunity to creating the core messaging strategy for sales and marketing execution.

This Product Marketing role combines traditional enterprise marketing strategies with innovative, consumer software marketing tactics, similar to leading consumer software brands like Google, Facebook and Linkedin. We believe that enterprise customers are ultimately end users too and need

We’re seeking someone with keen attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into business-level benefits. Experience with B2B business software and experience working with a direct sales team is required. Some experience in online advertising technology is preferred.

Primary Responsibilities:

• Develop and execute go-to-market strategies for new products and feature releases
• Work closely with Product Management and Engineering to develop and release new features and products
• Partner with Sales and Client services teams to provide training and communicate product value proposition through marketing materials
• Be an expert on our customers and partners

Qualifications:

• 2-6 years of work experience
• BA or BS degree, MBA is a plus
• Experience in technology space: Product Management and Product Marketing
• Experience arming a sales force with marketing material
• Track record of effectively delivering multiple projects at one time in very fast-moving environment, strong project management experience
• Ability to influence at all levels and work effectively across functions and geographies. Lead non-hierarchical, cross-functional working teams who don’t report into this role
• Strong organizational, analytical and problem-solving skills, outstanding written and oral communication skills and aggressive attention to detail
• A get-it-done attitude and an ability to overcome roadblocks

Responsibilities:

Manage, monitor and communicate performance for a portfolio of large publishers
Provide end-to-end customer service for all partner needs
Analyze inventory metrics and industry trends across accounts
Identify revenue opportunities and communicate across different teams
Communicate and coordinate across multiple teams daily to maximize publisher revenue
Configure & present revenue performance reports to external customers
Qualifications:

Bachelor’s degree in maths or science based subjects
Top –tier school and high GPA preferred
3-5 years industry experience (i.e. ad operations, programming, account management or technical experience)
Skills/Personal Characteristics:

Strong analytic, strategic and creative problem solving skills
Ability to function both independently and as part of a team
Good organizational skills and attention to detail
Ability to work occasional nights, weekends, and early hours
Hard working, and high integrity a MUST

We are keen to identify an individual with relationships with both the agency trading desks and the operating agencies within the UK and Ireland. This position will be increasing the adoption of the RTB to the operating agencies making sure our audience is on the media plans and then though increase penetration with direct contacts and the agency trading desks, traditional networks for display and mobile, and DSP.

Effectively communicate the benefits of Rubicon Project and help the agencies provide the most effective and efficient audience solutions for their clients.

The ideal candidate will have digital media planning and buying experience, interpersonal and analytical skills and the ability to make clear and concise presentations

• 5-7 years in digital media, selling to the operating agencies, or supporting the operating agencies, at all levels
• Solid understanding of RTB
• Advanced Degree or comparable industry experience
• Superior Excel skills
• Management skills required, as this role is responsible for a small team.
• Intellectually motivated by programmatic, RTB, platforms, automation and industry disruption
• Credible enough to change customer behavior by challenging clients to improve

Responsibilities

• Work side-by-side with the business development team to pursue new business opportunities and manage existing publisher relationships
• Assist the business development team in communicating the company’s value proposition to new clients and large strategic accounts
• Provide end-to-end customer service for all client needs
• Analyze and effectively communicate client program results vs. eCPM goals, based on inventory performance and reporting data
• Manage general and specialized client requests; including site/zone set up, billing inquiries, click activity inquiries, account requests, and feature/product enhancement requests from new and existing clients
• Contribute to internal product development planning
• Liaising with Adops, Demand, Sales & Finance teams across the globe to ensure quick resolution of any issues
• Working side by side with the International teams to deliver value propositions effectively

Qualifications

• 5+ years of experience managing internet advertising accounts (ideally, working for an ad network or large web publisher)
• Strong understanding of Internet advertising a must (account set up, inventory and tag management, click reconciliation, etc.)
• Self-starter and demonstrated track-record of executing a project through to successful completion
• Outstanding computer skills including solid knowledge of spreadsheets (MS Excel), word processing (MS Word), and CRM systems (Saleforce.com)
• A bachelor’s degree

Skills/Personal Characteristics

• Ability to function both independently and as part of a team
• Ability to adapt to a changing environment quickly and easily
• Problem identifier and solver
• Able to handle multiple priorities
• Strong attention to detail and organizational skills
• Outstanding written and verbal communication skills
• Intuitive/creative thinker
• Professional demeanor

To find out more about its RTB and private marketplace strategy, we caught up with Head of Programmatic Trading and Yield Optimisation Lara Izlan:

Can you give an overview of your private marketplace strategy and what your aims have been in implementing it?

We began trading programmatically in January 2012. In addition to recognising that performance spends were quickly migrating to RTB, we felt that using an RTB platform afforded us more control over whom we sell our non-guaranteed inventory to and at what minimum prices.

We have always viewed RTB as an opportunity to bring our premium inventory into the programmatic market, and not as another low-cost channel – as such, our primary focus has always been on operating private marketplaces at controlled floor rates.

To what extent is your private marketplace strategy a response to the requirements of the demand side?

We realised fairly early on that ‘programmatic’ does not equal ‘automated’. One of the key elements of our strategy is to develop relationships with our buyers. We work closely with key agency trading desk partners to promote TMG private marketplaces and understand changes to buy side demands.

We began by offering a private marketplace run-of-site product priced competitively with our direct sales rates. Following feedback and requests from our partners, we introduced premium first party audience segment packages, and premium channel group packages.

Our strategy is also strongly influenced by our direct sales team. We have built and priced a product portfolio that is complementary, rather than competing with direct sales.

Are private marketplaces really closing the gap between premium direct and standard RTB deals?

Private marketplaces are bridging the gap by allowing us to introduce additional product and pricing tiers between direct sales and standard RTB – creating more of a continuum in terms of yields at every level.

So far, we have seen our overall average programmatic yield improve by 35% since introducing premium data packages into the private marketplace. Yields on individual campaigns using first-party data can be 4-5x higher than standard run-of-site private marketplace deals.

What were the main reasons for partnering with Rubicon Project on your Private Marketplace strategy?

We have relationships with two SSP partners – selected to work with us on UK and international inventory, respectively. We felt that Rubicon Project’s platform offered us the right combination of features and controls that would enable us to build a premium programmatic business in the UK.

For a publisher starting out in this space, working with a customer-centric technology provider that is able to provide the framework and support is crucial – this was certainly the case for us working with Rubicon Project over the first year.

Now, with more experience, we find that our partnership with Rubicon Project has evolved as well. Its team is with us at every step as we test the boundaries and explore new, more advanced ways to operate programmatically. In some cases, our activities have challenged the system and ultimately helped to build a more robust, standardised platform.

What are your views on publishers’ first party data and its place in your approach to private marketplaces?

Our first party data is what sets us apart from other players in the space – it gives our inventory a persona with behaviours, intentions, and needs. As a company, we recognise the value of the various pools of data we have around our business, and we are bringing it all together through a Data Management Platform this year. Insights and packages from the DMP will enable us to better serve both our readers, and our advertising partners.

Within programmatic, first party data is already an important element in our private marketplace strategy, generating strong yields and enabling our buyers to better target their campaigns to our relevant users. With the imminent launch of our DMP, we hope to build this out even further.

What type of first party data are you sharing with agencies?

Currently, we offer our top twenty first-party audience segments on Connect. We are continuously working with our data partners to add new segments to our portfolio. Recognising that data packages that work for direct sales deals may or may not have the same level of success in the programmatic world, we aim to offer first party data packages that are best suited to the types of campaigns that run in this space.

What steps do you take to ensure this data is passed securely?

Our first party data is only passed to buyers who have explicitly done a deal with us through Connect. The data is only passed, securely, through DealIDs.

What role do you see Connect playing in automating these deals?

We have been an active user of the Connect platform since the beginning. While it is still several steps away from fully ‘automating’ the deal-making process – we still rely on one-to-one communication with our partners, although we encourage all deals to be formalised within Connect – it has definitely opened up our inventory to new buyers we may not have otherwise had the opportunity to ‘connect’ with. We see it as an important part of the programmatic trading process going forward.

How do you see this market developing in future?

As advertisers become savvier digitally, and increasingly better able to attribute value to all levels of their marketing funnel, we expect media plans to increasingly demand both creative premium brand elements, as well as tangible performance-based results. This could mean that agencies will start buying direct and programmatic in one package to satisfy the client’s overall campaign objectives.

On the publisher side, this means that private marketplace products will become part of the overall sales portfolio, to be selected alongside direct products in a mix that best serves the pitch – and not a standalone channel as it mostly still is today.

We also look forward to greater standardisation across all the technology intermediaries involved – which will make the experience between deal agreement and delivery much more seamless.

We are seeking an experienced and highly skilled Product Marketing Director to join our team in the fast-paced online advertising industry.

This key member of the Product Marketing Team will be responsible for go-to-market activities and sales enablement of REVV Buyers’ team. Working alongside the marketing and products team, the PMD will apply expertise and writing skills to the creation of sales enablement tools, messaging, positioning, packaging and pricing in support of product launches, sales engagement and corporate marketing campaigns.

Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. Experience with B2B business software and experience working with a direct sales team is required. Some experience in online advertising technology is preferred.

Primary Responsibilities:
• Work with product managers to develop and deliver messaging that differentiates our products in the market. Translate product features into benefits and a unique selling proposition that speaks to customers.
• Sales enablement – communicates the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products. Train the sales organization on product capabilities and competitive differentiation.
• Develop external-facing content such as datasheets, brochures, whitepapers, case studies, presentations, demos and web-site content. It is important that you have an understanding of the advertising business and knowledge about how agencies plan and buy media.
• Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan. Work with product management and sales on future releases, go to market plans and product launches.
• Market intelligence – be the expert on our buyers, how they buy and their buying criteria; be the expert on our competition and formulate answers in these areas to improve sales and marketing effectiveness.
• Demand generation – develop the strategy and manage the marketing programs that drive demand for our products
• Sales support – generate collateral and provide competitive research and reporting information as needed. Present the company products, solutions and roadmap in conferences, trade shows, sales calls. Review and respond to request for proposals

Qualifications:
• 5+ years of product marketing experience in the technology sector with at least 2 years’ experience in a field facing role
• Bachelor’s in Business or Marketing, MBA strongly preferred
• Very strong written communication skills
• Ability to translate complex concepts and technologies into business-oriented value propositions
• Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties
• Proficient in Powerpoint/Keynote
• Strong analytical capabilities
• A get-it-done attitude and an ability to overcome roadblocks

Rubicon Project is the leader of advertising technology; we facilitate more trades than NASDAQ or Visa.

Over 180 billion ads across 500 publishers are traded each month on the Rubicon platform—we need your help packaging this media on behalf of our publishers so it is most attractive to advertisers. Our partners in the buying community are agency trading desks, trading units and the DSP platforms.
One of the biggest trends in advertising is programmatic guaranteed (or programmatic premium)—the ability for buyers are sellers to automate direct deals and trade in the most premium inventory. Smart packaging of premium media via the companies Connect platform will allow our buyers and sellers to benefit from this new innovation.

The Director of Advertising Solutions will be driving this move to empower our partners. The key objective of this role is to make it easy for advertisers to find the audience they want.

Primary Responsibilities:
• Analyze inventory and create packages that would be attractive to advertisers;
• Proactively create packages that align with seasonal buying across the major advertising categories such as CPG, finance, retail and telecommunication travel;
• Respond to requests (“programmatic RFPs”) from buyers;
• Increase usage of the companies Connect platform by making the audience inventory packages most relevant to the end advertisers and their buying agents

Qualifications:
• 5+ years working within online advertising and creating packages of audience solutions for clients. You could be working with an ad network, DSP, portal, publisher or media agency currently. Data driven background, with exceptionally strong excel skills. You are able to draw inspiration from the numbers and see how they can benefit reaching the right audience.
• Detail oriented with the ability to design compelling audience solutions and packages that our buyer and seller clients trade on Connect
• Demonstrate customer-centric approach to workflow and prioritization. We keep our customers because we deliver what they need, when they need it. We even deliver things they didn’t know they needed yet – we get extra credit for that!
• Ability to provide detailed proposals, and creative, packaged solutions. This goes back to customer-centric approach. If you create compelling solutions, and can communicate it effectively our customers will buy more.

The Rubicon Project is seeking a Director, Agency Trading Desks to join REVV Buyer team based in New York to work with top buyers including agency trading desks and operating agencies. These are our customer’s customer and you’ll also work closely with our teams with work with our buy side platform DSP partners.

Part of our REVV Buyer team, the position is an opportunity for an individual contributor to enable buyers to use the Rubicon Connect platform (http://www.rubiconproject.com/connect/) to purchase digital inventory from our publishers during a critical inflection point in the industry for advertising automation, private markets, real time bidding (RTB), mobile, and programmatic guaranteed buying.

The Director, Agency Trading Desks will expand Rubicon’s presence throughout the buyer community, be an individual contributor, team player, and drive usage of Rubicon’s Connect platform with new and existing customers. A balance of consultative and transactional selling skills is required. This opportunity is tailor-made for an emerging solutions selling and “challenger selling” individual with a balance of media and technology aptitudes, while having a strong passion for automating advertising at a large scale.

Primary Responsibilities:
• Coordinate private market creation with customers, publisher departments, management, product, tech, and operations teams
• Successfully manage existing partnerships and maximize usage of Rubicon’s tools and services
• Exhibit a deep understanding of mobile & desktop display market trends, holding company infrastructure, media teams and the brands they represent, data-driven media businesses, and the adtech ecosystem
• Deep understanding of why buyers buy, and what drives decisions to adopt and embrace new operational media buying efficiencies
• Build on existing respect and relationships with operational-level demand partners of all types
• Represent Rubicon at local industry events and seminars

Qualifications:
• BS/BA degree, MBA preferred
• 4-8 years of advertising network, technology, platform, data, or exchange sales experience required
• An aggressive sales producer with experience navigating buyer segments including DSP, Trading Desks, audience-based media properties, and large ad networks
• Solid understanding of the needs of our customer category (DSP, trading desks, ad nets) as well as their trading desks, operating agencies and brands (our client’s clients)
• A consultative, educational sales approach consisting of QBRs, roadmaps, joint business planning, and REVV platform sales
• Adept at working within intense business and industry environments while knowing how to translate complex products into tangible customer benefits
• Strong interpersonal skills when aligning with product, publisher sales, service/operations, and senior management
• Sales process aptitude: activity tracking, pipeline management, and forecasting
• Prior positions to include Senior Sales level in tech, media sales, or business development
• Travel will be required for this role, but primary accounts will be located on the east coast