To help you make the right decisions, REVV offers user-friendly and flexible analytics and reporting. Behind the scenes we store every single bid transaction linked with advertiser data.
- Revenue Analysis
- Buyer Analysis
- Benchmarking
- Custom reporting and distribution
- REVV OS – Dashboard view of all your revenue.
Understand What Drives Revenue
Comprehensive reporting around revenue and traffic to help you understand:
- Revenue by CPM tiers to understand how REVV CPM stack up against other sources.
- Revenue by site, ad type, ad size, buyer and other factors.
Understand your Buyers
REVV can be viewed as a prospecting database holding more than 50,000 advertisers.
- Identify buyers that bid low. How can we make them raise their bids?
- Identify buyers that bid high but not often. Can you offer more of these users?
- Are you blocking out valuable advertisers?
- Which agency trading desk is a specific advertiser coming through?
- Identify spikes where a trading desks suddenly push up CPM by a factor 10.
Benchmarking
Compare bidding behavior with other REVV buyers and sellers.
- How is the average advertiser bidding on your inventory compared to the average site?
- How is a specific advertiser bidding on your site compared to the average site?
Comprehensive Reporting Functionality
In contrast with some other solutions, REVV provides comprehensive analytics functionality:
- Create and save custom reports. No need to recreate your report each morning.
- Set up weekly Email report distributions to your sales or finance team.
REVV OS – A Single Dashboard of All Your Online Revenue
In addition to the core REVV Real Time Trading Analytics, the Rubicon Project’s REVV OS dashboard lets publishers view all their revenue in one consolidated near real-time view. We connect to your chosen vendors and manipulate the data to your liking. Read more.
A Dedicated Team on Your Side
Your dedicated services team is working with you to create new reports and guide strategic and day-to-day decisions.
