Without Rubicon, we would be leaving money on the table.  For example, Real-Time Bidding reports aid in our direct sales efforts, and working with Rubicon also relieves the strain on our internal resources since we don’t have to go out into the market and forge relationships with a dozen different Ad Networks & DSPs.

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We’ve been very pleased with Rubicon’s Real Time Trading technology – bidding out our inventory at the highest bid, producing custom roadblocks and more … all items we just are not able to do on our own.

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A great partner, we look at the Rubicon Project as an extension of our internal capabilities.  By using REVV, we’ve been able to utilize Real-Time Bidding to our benefit, we’ve created a private marketplace and we’ve set stricter business rules about who can access our inventory.

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Real time optimization has helped us to multiply the revenue we generate from our inventory. And thanks to Rubicon Project, we’ve not had a single Malware incident since coming on to REVV.

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Rubicon is truly a first class organization, doing some innovative and important work. We got a lot out of meeting the agency trading desks [at the 2011 LA Marketplace Summit] and this could help us evolve our retailers’ advertising business.

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Rubicon helps us form a clear strategy for our ad sales which helps us maximize revenue while still giving great opportunities and service to our core sales target. We would have left a lot of money on the table without Rubicon’s help in the programmatic sales [Real Time Trading] area.

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the Rubicon Project has been a great partner in helping us maximize our ad revenue while successfully protecting both our brand and our direct sales deals and relationships.

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REVV is driving revenue up significantly, while eliminating unnecessary costs and keeping our advertisers and visitors safe.  Publishers have a truly aligned partner in the Rubicon Project.

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News International has worked with the Rubicon Project as a trusted partner since October 2009, in which time they have delivered on all three of their core value propositions: making News International more money, reducing administration and protecting our brands. Rubicon’s real-time bidding platform has seen us increase our eCPM.

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Maintaining a clean, “well-lit” environment for our advertisers and community is of critical importance to us; with the Rubicon Project’s sophisticated REVV Brand Protection technology, we are assured that all of our customers have a great experience with our site.

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REVV frees up our sales and ad operations team to focus on premium advertising deals.  Access to new revenue sources ensures fill rates and CPMs stay high, an important benefit of on-demand fulfillment of sudden influxes of traffic.  We have to make every impression count — the Rubicon Project helps us do that.

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