Rubicon is truly a first class organization, doing some innovative and important work. We got a lot out of meeting the agency trading desks [at the 2011 LA Marketplace Summit] and this could help us evolve our retailers’ advertising business.
Rubicon helps us form a clear strategy for our ad sales which helps us maximize revenue while still giving great opportunities and service to our core sales target. We would have left a lot of money on the table without Rubicon’s help in the programmatic sales [Real Time Trading] area.
News International has worked with the Rubicon Project as a trusted partner since October 2009, in which time they have delivered on all three of their core value propositions: making News International more money, reducing administration and protecting our brands. Rubicon’s real-time bidding platform has seen us increase our eCPM.
Maintaining a clean, “well-lit” environment for our advertisers and community is of critical importance to us; with the Rubicon Project’s sophisticated REVV Brand Protection technology, we are assured that all of our customers have a great experience with our site.
We’ve been very pleased with Rubicon’s Real Time Trading technology – bidding out our inventory at the highest bid, producing custom roadblocks and more … all items we just are not able to do on our own.