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Press Release

Jarl Mohn, CNet Chairman And Former E! Entertainment And MTV Executive, Appointed To Rubicon Project

Posted: Jun 3rd, 2008

Media Luminary Also Joins As Private Investor

LOS ANGELES – June 3, 2008 – the Rubicon Project, leader of ad network optimization services, announces media industry heavyweight Jarl Mohn’s appointment to the company’s Board of Directors and his participation as a private investor. Mohn will focus on identifying and advocating strategic moves to help quickly grow the Rubicon Project and the Ad Network Optimization sector.

“I was really impressed by how much the team at the Rubicon Project has accomplished in such a short period of time. The strides that have been made toward solving such a massive industry headache are significant,” said Mohn. “The combination of Frank Addante’s experience building and running companies, the industry knowledge of the employees and the overwhelming interest in their service by major International brands made it an easy decision to become an investor and get involved. the Rubicon Project is the company is building the ultimate monetization technology for online advertising.”

the Rubicon Project launched its private Beta program in October 2007. Since then, it has optimized more than 19 Billion ads across 150 top ad networks, resulting in increased ad revenue and efficiency for the more than 1000 websites using the service. the Rubicon Project is the go-to ad network optimization technology for some of the industry’s largest publishers, including AmericanGreetings.com, eHarmony, Slide.com and ZoomInfo.com, to name a few.

“After 6 months of launching our service, today, we reach more than 150 million unique users on a monthly basis. That makes us one of the fastest growing companies in history in terms of Internet reach. It is a strong testament to the execution and focus of our team,” said Frank Addante, CEO and Founder of the Rubicon Project. “Jarl’s strategic thinking has helped build some of the world’s largest media companies. Our goal is to quadruple our publisher’s revenue over the next year. It will require some big strategic moves to get there. Jarl will be instrumental in helping us achieve this industry-advancing goal.”

Jarl Mohn was founding president and CEO of Liberty Digital, a public company that invested in mid-stage interactive television, cable networks and Internet enterprises. Prior to Liberty Digital, he created E! Entertainment Television, serving as president and CEO from January 1990 to December 1998. Under his leadership, he launched E! Online and its related Web sites and a new 24-hour network called Style.

He was formerly executive vice president and general manager of MTV and VH1, where he led strategy for the network’s highly successful transition away from music videos to longer-form programming. He also oversaw the network’s worldwide international expansion.

Prior to his career in television, Mohn enjoyed a successful 19-year career in radio as on-air personality Lee Masters. Today Jarl divides his time serving as a corporate director and advisor to media companies, as well as making private equity investments in venture capital and buyout opportunities. He manages The Mohn Family Foundation, a philanthropic entity created in 2000.

Jarl currently sits on the board of directors of E.W. Scripps Company, XM Radio, Inc., among others and is up for election for a seat on the board of comScore, Inc. He also dedicates time for several Not for Profit Board seats, including: Chairman of ACLU Foundation of Southern California; board of councilors for Annenberg School for Communication at USC; and Southern California Public Radio KPCC, among others.

To read what the Rubicon Project customer’s have to say, visit our Success Stories page