Top Honors Given For “Right Solution at the Right Time”
LOS ANGELES – January 26, 2008 — the Rubicon Project, an advertising technology company, has been appointed to the 2009 Always On OnMedia 100 list for the second consecutive year, and received the top honor of Company of the Year. The OnMedia 100 Award is given to private, emerging technology companies in the advertising, publishing, marketing, branding and public relations fields. the Rubicon Project was selected as Company of the Year by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.
“Our overall winner, the Rubicon Project, is the right solution at the right time for the current market environment. Its service increases the efficiency of the advertising market. With more than 1,300 publishers and 350 ad networks, the Rubicon Project can dynamically put the right ad in the right place in front of the right person at the right time-which in the end, is better for the publisher, the advertiser, and ultimately the consumer,” said Ezra Roizen, AlwaysOn contributing editor.
“We’re honored to receive the Company of the Year award from AlwaysOn, and thrilled to be attending their game-changing OnMedia event for the second year. We couldn’t have achieved our rapid-fire expansion in the Internet advertising space without two crucial elements – our customers and our team,” said Frank Addante, CEO and Founder of the Rubicon Project. “Our customers are online advertising pioneers who are willing to embrace innovation and change to drive growth in their business and take their companies to the forefront of the industry. Our team is comprised of passionate and dedicated risk-takers who work hard every day to deliver top-tier service to our customers and continue building out our unique ad platform.”
the Rubicon Project and the other OnMedia 100 winners will be recognized at the OnMedia 100 Conference at the Ritz Carlton, New York City, on February 2-4. This two-and-a-half day executive conference is co-presented by Forbes and will feature presentations and high-level debates from CEOs, journalists, industry experts, investors and publishing and advertising executives. The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list. A full list of all the OnMedia 100 winners can be found on the AlwaysOn website at http://alwayson.goingon.com/permalink/post/30893
About the Rubicon Project
Based in Los Angeles, the Rubicon Project launched in 2007 on a mission to automate the $65 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today – monetizing ad space that goes unsold (as much as 70 – 80 percent) across a fast-growing number of global ad networks – the Rubicon Project pioneered the category of Ad Network Optimization (ANO). Backed by $22 million in funding from Clearstone Venture Partners, Mayfield Fund, and IDG Ventures, the Rubicon Project developed its patent-pending Smart MatchingTM technology, which uses billions of pieces of proprietary market data to match each publisher ad impression to the best money-making opportunities from ad networks.
The company has optimized more than 110 billion ads, or 16 billion+ each month, for 1350 premium customers (publishers like Gannett, Salon, Washington Post/Newsweek Interactive and American Greetings) across more than 350 top ad networks. Reaching more than 320 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet and the preferred source of targeted, audience-segmented inventory for ad networks around the world. The unique combination of ad network optimization and Smart MatchingTM technology drives revenue lift ranging from 30-300% for the Rubicon Project’s customers.
Web sites who Demand More From Unsold Ad Space
should visit: http://www.rubiconproject.com.
About AlwaysOn
ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (STANFORD SUMMIT, ALWAYSON HOLLYWOOD, ALWAYSON MEDIA and GOINGGREEN) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.
