Rubicon Project Expands to Asia Pacific; Kaylie Smith Appointed Managing Director
Former Google Lead of Advertising Platforms to take regional helm
Los Angeles – August 26, 2009 - the Rubicon Project is further expanding its global presence by opening an office in Sydney, Australia to encourage adoption of the internet advertising infrastructure throughout the Asia Pacific region. Kaylie Smith, formerly Head of Platform Japan + Asia Pacific at Google, has been appointed Managing Director for the Asia Pacific office. Reporting to Jay Stevens, VP and GM International, Smith will be responsible for managing the overall Australian and Asian operations for the company and directing a team to grow the business from online publishers and advertising networks.
Smith brings an extensive background of internet expertise from companies including DoubleClick, Red Sherrif and Pearson gathered in Australasia, the U.S. and Europe. At Google, Smith worked closely with publishers and agencies to deliver growth of the Google platform and media business across Asia Pacific and Japan. Prior to that, Smith held a number of key roles at DoubleClick including Managing Director, Asia Pacific and Japan, Vice President of Global Sales, located in New York and San Francisco. She worked with strategic clients such as AOL, eBay and Cisco.
Founded in Los Angeles in 2007, the Rubicon Project opened its first international office in London in June 2009 to support publishers in the UK – helping them optimize and monetize advertising inventory.
Now online publishers and advertising networks in Asia Pacific can benefit from the Rubicon Project’s Ad Network Optimization (ANO), which is powered by patent-pending SmartMatch™ technology. This uses billions of pieces of proprietary market data to match each online publisher advertising impression to the best money-making opportunities from online advertising networks.
Jay Stevens explains, “Web publishers in the Asia Pacific region are seeing enormous growth and engaging huge audiences. Kaylie brings a global view of the Internet industry with local expertise that will deliver publishers more efficiencies from their online advertising networks, improve their channel management practices and increase the revenue they make from online advertising sales.”
Kaylie Smith adds, “The Rubicon Project uses innovative technology to help increase yields for publishers and online advertising networks so it offers the perfect opportunity for me to combine my technology and media experience and online advertising contacts in the region. In addition to being able to support locally-based publishers in Australia and Asia Pacific, we’ll also be enabling our U.S. and U.K. publishers to better monetize their international traffic.” Smith continues, “I’m excited about building and growing the business and was attracted by the entrepreneurial and focussed approach of the team.”