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Rubicon Project Privacy Dashboard and Opt-Out

Last Updated: August 13, 2014

Our Privacy Dashboard is designed to assist you in understanding how we collect and use information you provide to us and to assist you in making informed decisions when using our website and our products and services.

Only 22% of Internet Users regularly review privacy policies for the sites they visit. That is why this Dashboard does not look like other privacy policies you may have seen. Unlike the average privacy policy which is approximately 2,500 words, the Rubicon Project offers this simple summary.

Like any summary, however, the Privacy Dashboard is not an exhaustive description of our privacy practices and should not be construed to define or limit the scope or extent of our Privacy Policies which can be found at the locations identified below.

Rubicon Project Privacy Policy and Opt-Out

To read the full privacy policy governing:

  • how we collect and use data on our corporate website, click here.
  • how we collect and use data, including for purposes of OBA, through our desktop ad platform, click here.

Rubicon Project Opt-Out

To manage your consumer online profile with us and opt-out of anonymous affinity profiling, click here.

Data We Collect

Rubicon Project does not collect personally identifiable information (“PII”) except where users voluntarily provide such information via email or via registration for certain services or newsletters. If you are a Rubicon customer and want information about how we collect and use data about you, click here.

Rubicon Project does collect non-personally identifiable information (“non-PII”) such as your IP address, domain names, referring website addresses, and some online Web browsing activity to deliver more relevant advertising.  Many jurisdictions have different definitions for what is considered PII and Non-PII, however, and some jurisdictions in the European Union, for the instance, consider IP addresses to be PII (or “personal data”).

How We Use Data

Rubicon Project uses any non-PII collected to enable our platforms or partners to deliver targeted advertisements that we or they believe will be of most interest to you and to prepare aggregate reports that summarize activity and performance.

Data Sharing

Rubicon Project may share non-PII with third parties for a variety of reasons, including to enable our platforms or partners to deliver targeted advertisements that we or they believe will be of most interest to you.


We may change our Privacy Policies at any time by posting the revised Privacy Policy on the website and if such changes are material, a notice of the changes will also be posted along with the revised Privacy Policy.


For more information, or if you have questions, please contact the Rubicon Project at our corporate headquarters at:

Rubicon Project
Attn: Privacy Officer
12181 Bluff Creek Drive, 4th Floor
Playa Vista, CA 90094
Phone: 310.207.0272
Contact us by e-mail at