Rubicon Certified Inventory™

The Rubicon Certified Inventory™ program provides independent verification to ensure safety and accuracy for ad networks, agencies and advertisers. Certification gives premium publishers access to high-quality, higher priced campaigns for your non-guaranteed inventory - without the risk of damaging your direct sales team's relationships or sales opportunities.

The program certifies premium publisher inventory based on context, audience, geography and many other factors – but does not guarantee or present inventory by publisher brand name. Ad networks and audience rep firms love this - the Rubicon Certified Inventory™ program’s 26 Point Checklist allows campaigns to reach a broader range of sites, content and audience while maintaining strict quality assurance for their advertisers. Inventory is verified by Content & Audience, Placement & Targeting and Tracking & Reporting.

Certified Content & Audience

Each Rubicon Certified website is carefully screened, rated and classified using technology and human verification.  We perform a technological analysis and data matching technique on every ad impression to verify source (e.g. geography).  Our verification generates ratings and classifications for:

• Safety Rating (i.e. Fail-Safe = G, Clean = PG, Edgy = R, No Adult, No Pirated Content)
• Quality Rating
• User Generated Content Rating (e.g. moderated, un-moderated)
• Channel Classification
• Language Classification
• Site Type Classification (e.g. blog, portal, e-commerce, UGC)
• Demography Verification (i.e. age, gender, ethnicity)
• Geography Verification (i.e. country, state, DMA/city)
• IAB Standard Ad Sizes Verification

Certified Placement & Targeting

Certified websites implement universal Rubicon Project ad tags.  Universal tags eliminate the need for websites to traffic individual ad network tags, therefore protecting ad networks from any manual trafficking errors or technology targeting inconsistencies or limitations from websites.  The Rubicon Project placement engine matches, targets and translates ad network tags to universal website tags ensuring proper placement by:

• Size
• Channel
• Language
• Geography
• Demography
• Frequency
• Format (e.g. text, display)
• Tag Format (i.e. IFrame, JavaScript)

Certified Tracking & Reporting

Universal tags direct every impression through the Rubicon Project’s system before they are redirected to ad networks. Along the way, impressions and payments are verified by the Rubicon Project to help resolve discrepancies and to ensure ad networks’ advertisers are reaching their intended audience and getting what they pay for.  Detailed checks are performed for:

• Impression Counts
• Unique Visit Counts
• Payments
• Reconciliations (e.g. fraud adjustments)

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