We’re bustling with excitement here this week in preparation for Internet Week next week in New York. We’ve been participating in, sponsoring and hosting events at this industry tent pole event for the last three years, and each year we find it one of the most valuable sources of input, ideas and feedback for our business, first and foremost because of the opportunity it gives us to interact with premium publishers.
To deliver the most value to premium publishers, though, we need to think holistically about the display ad business, both today and into the future. If we only think about the value of the business now, we’re missing the opportunity to grow the industry overall.
It’s with this in mind that we’ve organized #letsfixit, an event focused on shifting – and growing – opportunity throughout the value chain of digital advertising. Our CEO and founder, Frank Addante, began the #letsfixit discussion earlier this year with an open call to the industry, asking everyone to join the Project: the @rubiconproject’s effort to help realize the true value of digital experiences.
We’ve invited leaders from across the industry – spanning publishers, advertisers, agencies, DSPs, ad networks and ultimately, consumers – to join us on Tuesday afternoon, June 7th, at Soho House in New York for this inaugural #letsfixit conference, where special guest moderators will lead open discussions around the topic of future digital experiences and how those experiences will be measured.
The event is open by invitation only to leaders who run ad operations, digital sales and revenue; request your invitation today.