The REVV Real Time Trading platform receives 1 trillion bids and powers 120 billion ad trades each month. And it’s growing fast. Managing this volume requires high-performance infrastructure with hardware, software, and network components beyond the ordinary.
- Four distributed data centers in Los Angeles CA, Ashburn VA, Las Vegas NV, Amsterdam NL, along with an elastic cloud for immediate scalability.
- Large-scale data processing and machine-learning in Las Vegas, NV with petabyte-size Hadoop cluster and data warehouse.
- Load balancing and up-time protection using DynDNS and Akamai.
- Full performance monitoring using Catchpoint and Gomez.
Why Infrastructure Matters to Your Bottom Line
- Get more bids: Capacity to solicit bids from all likely buyers.
- Increase your CPMs: Enough power to chew through intense price floor optimization algorithms
- Get the winning ad served up fast: Massive hardware capacity in close geographical proximity with the bidder’s hardware (agency trading desk, DSP) to minimize latency.
- Don’t skip a beat: Enough hardware and software to create solid trading pipes.
