The Rubicon Project Blog

  • Q&A: Telegraph Head of Programmatic Trading & Yield Optimisation Lara Izlan

    May 16th, 2013

    Jay Stevens

    The Telegraph is a leading adopter and innovator in the field of automated trading. To find out more about its RTB and private marketplace strategy, we caught up with Head of Programmatic Trading and Yield Optimisation Lara Izlan: Can you give an overview of your private marketplace strategy and what your aims have been in [...]

  • Rubicon Project wins British Media Award for Media Techology Product of the Year

    May 3rd, 2013

    Jay Stevens

    We’re happy to announce a fantastic win for the Rubicon Project this week: we were crowned Media Technology Product of the Year at the British Media Awards in London, in the face of some stiff competition. The win comes as we’ve just announced 200 new publishers and 100 new buyer channels joining our platform REVV [...]

  • CASA Gala: An Evening to Remember

    May 10th, 2013

    Kristin Billowitch

    Having been fortunate enough to work at Rubicon for over two years, I recognize certain opportunities that have helped guide me and my career to this point. Unfortunately, similar opportunities are not always made available to others. This struggle is particularly prominent amongst foster children. For many children in the court system, navigating daily life is difficult [...]

  • Cultural Value #11: Community

    May 1st, 2013

    Courtney Chapman

    We consider ourselves to be fortunate and believe in paying it forward to those in need, our San Francisco and New York offices did just that in their local communities this month. Our SF team spent time at Family House which serves as a home away from home for families of children with cancer and [...]

  • Campus Connect

    April 24th, 2013

    Courtney Chapman

    Our team has been busy hitting college campuses from coast to coast to meet with high-potential candidates. Recently, team members Gabe Bender (Client Services Specialist) and Grant Sterling (Director, Client Services) traveled to North Carolina to participate in Duke University’s “Just-in-Time” Career Fair. They met with students stemming from multiple backgrounds with varying qualifications expressing [...]

  • Real Time Talking

    April 18th, 2013

    Courtney Chapman

    In the work environment, there is certainly no substitute for face to face interaction. To help decrease the volume of internal e-mails and increase familiarity amongst our team, each month we host Real Time Talking get-togethers across the organization. Our monthly social hour provides an opportunity for us to step away from our workstations and [...]

  • Boston Marathon in our thoughts

    April 16th, 2013

    Courtney Chapman

    Team member Bill Willits, an avid triathlon enthusiast who aided in Hurricane Sandy relief efforts, ran the 2013 Boston Marathon and crossed the finish line just thirty minutes prior to the explosions. We are very grateful and fortunate that Bill was able to escape harm’s way. We extend our support and thoughts to all those affected by this horrible incident. Rubicon Project has [...]

  • Rubicon Project Hearts Hartley House

    April 2nd, 2013

    Courtney Chapman

    New York’s Hartley House was first introduced to Rubicon Project during our 1% of profits to charity initiative [more details can be found here]. Hartley House, whose programs include educational, creative, recreational, civic and social services, was the charity of choice of several of our team members to receive a financial donation on behalf of [...]

  • Rubi Teach

    March 29th, 2013

    Courtney Chapman

    Rubicon Project prides itself on having some of the smartest and brightest innovators which is why we were thrilled to announce Rubi Teach, our internal training program, to the team at our monthly All Hands on Deck meeting. Each Rubicon Project office can request that a team member from another office present a workshop on [...]

  • Rubicon Gets Fit

    March 14th, 2013

    Courtney Chapman

    Recently Rubicon kicked off a 90 day company-wide commitment to tackling personal health & fitness goals. With everyone’s hectic schedules at play, it can be difficult to fit in a trip to the gym or make time to eat a health conscious meal. In an effort to empower our team members to make their health [...]

  • Rubicon Referral Program

    February 27th, 2013

    Courtney Chapman

    The quality of our Rubicon Project team is a direct reflection of the efforts we all spend recruiting talented and passionate people. Our most valuable resource is our team members and good people always know other good people. With 100+ new hires anticipated for 2013, we decided to up the ante with our Team Member [...]

  • Team Member Designated Donations To Charity

    February 12th, 2013

    Courtney Chapman

    Since Rubicon Project was founded in May 2007, community and philanthropy have been fully ingrained into the fabric of our company. In addition to revolutionizing the automation of advertising, our founders set a policy of donating 1% of our profits to charity. In 2012 we updated this policy to distribute that donation by contributing ½ [...]

  • Mobile Advertising In The Age Of Automation

    April 25th, 2013

    Josh Wexler

    We are excited about the release of Forrester Consulting’s Thought Leadership Paper, “Selling Mobile: It’s About The Industry, Not Just The Inventory.” There is a daily stream of news and information about the staggering growth of mobile, but the digital advertising ecosystem has yet to scale at the same pace. The industry is quickly playing [...]

  • Protecting Publishers from Malvertising: Q1 in Review

    April 23rd, 2013

    John Clyman

    Malware-infected ads, or “malvertising”, are rare. But they do exist, and an unchecked attack can be quite damaging. So 24 hours a day, 365 days a year, from more than a dozen countries (and growing) around the globe, the Rubicon Project’s automated brand protection systems scan ads to look for any signs of unexpected behavior—behavior [...]

  • Using Proportional Control for Better Pacing

    March 12th, 2012

    Mark McEachran

    With contributions from Dr. Neal Richter and Jonathan Zhuang. Pacing algorithms come in a few basic forms at the Rubicon Project. The most basic is one called “as fast as possible” which can hardly be shown to do anything that resembles pacing. The Pacing controller is supposed to spread out impressions served for a campaign [...]

  • AMQP PHP binding v1.0.0 released!

    March 8th, 2012

    Jonathan Tansavatdi

    We’re pleased to announce the release of the first stable version of our AMQP PHP binding. We’ve relied heavily on RabbitMQ to handle real-time message passing throughout our infrastructure stack, and have a policy of emitting a message for every individual piece of potentially actionable information while letting listeners zero in on information that they [...]

  • Syntactic Sugar

    October 31st, 2011

    Yelena Tsukerman

    When we’re not coming up with new technologies at Rubicon, we’re usually figuring out ways to optimize our code to make it faster and more stable. And when we’re not optimizing code, we’re optimizing ourselves as programmers—finding ways to be better communicators, collaborators, and teachers to one another. One of the methods we use to [...]

  • Thinking Inside the Box

    October 24th, 2011

    David Yoon

    Tech marketing hyperbole usually conjures up images of limitless freedom. No boundaries! Infinite creativity, fueled by the online collective consciousness, all  at your fingertips! The reality is that even when presented with endless possibilities, people tend to do the same things, in the same places. We gossip, share photos, or watch movies (a century-old medium). [...]

  • CLI with Zend Framework

    October 17th, 2011

    Brad Rodriguez

    When I first started working with the Interfaces team at Rubicon, we were primarily a front end oriented team. As such, we didn’t have too many scripts that needed to be run from the command line. The few we had weren’t well organized. As the team and code base grew, we began accumulating more and [...]

  • Rubicon’s Access Control Library

    October 10th, 2011

    Will Dudziak

    Rubicon’s advertisement management platform, REVV, makes it easy for thousands of our customers to interact with our ad servers. Each of our customers use REVV in their own way, using different tools, accessing different resources, via different interfaces. To accommodate this diverse set of needs, we developed a single access control library (ACL) and accompanying [...]

  • JavaScript MVC Part 1 – Steal.js

    October 3rd, 2011

    Far Jantrakool

    It’s difficult to maintain good structure when developing JavaScript. As our team grows so does our code base, becoming larger and more unwieldy. Code gets everywhere: the bottom of the template (tricky to debug), inline, in a giant script.js file (sound familiar?) or scattered across many different files which take long to load and are [...]

  • Track the change you want to see in the world

    September 26th, 2011

    Pieter de Zwart

    Most tech blogs focus on solving difficult problems, or learning lessons from the unexpected, like outages. This post, however, is about foresight. Software engineers often don’t have time for foresight—they’re always building the next thing in the Product pipeline that will make more money/time/happiness, leaving little time to pursue forward-thinking endeavors that at first glance [...]