# Magnite: The Largest Independent Sell\-Side Ad Platform > The world's top publishers trust Magnite to help them drive more advertising revenue across every channel and format, including CTV\. Generated by Yoast SEO v28.4, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [About Us](https://www.magnite.com/about-us/) - [Contact Us](https://www.magnite.com/contact-us/) - [Purchase Requisition Terms and Conditions](https://www.magnite.com/legal/purchase-requisition-terms-and-conditions/) - [Legal \& Privacy Policies](https://www.magnite.com/legal/) - [Buyers](https://www.magnite.com/buyers/) - [Sellers](https://www.magnite.com/sellers/) - [Magnite for Every Format](https://www.magnite.com/magnite-for-every-format/) - [Insights](https://www.magnite.com/insights/) - [Glossary](https://www.magnite.com/glossary/) ## Posts - [Magnite Is Now Live as a Bidder on CloudX](https://www.magnite.com/blog/magnite-is-now-live-as-a-bidder-on-cloudx/): We're excited to announce that Magnite is now live as a bidder on CloudX\. With Magnite's lightweight SDK, publishers can easily connect their CloudX auction environment to Magnite's global DV\+ marketplace, adding another source of premium demand with a simple integration\. - [Q\+A: How Curation in Clearline Unlocks Smarter Reach with Zenzi’s Values\-Driven Audiences](https://www.magnite.com/blog/qa-how-curation-in-clearline-unlocks-smarter-reach-with-zenzis-values-driven-audiences/) - [How Cognitiv is Bringing Deep Learning to Real\-Time Programmatic Curation](https://www.magnite.com/blog/how-cognitiv-is-bringing-deep-learning-to-real-time-programmatic-curation/): Discover how Cognitiv combines deep learning with Magnite’s real\-time data offering to improve programmatic curation, identify high\-value impressions, and drive stronger advertiser outcomes\. - [Marshall Advertising Unlocks 10% CPM Savings and 11% More Impressions in CTV with Magnite ClearLine](https://www.magnite.com/blog/marshall-advertising-unlocks-10-cpm-savings-and-11-more-impressions-in-ctv-with-magnite-clearline/): Discover how Marshall Advertising used ClearLine to unlock CPM savings and more impressions, all while simplifying campaign execution\. - [How Magnite Enabled an HR Software Provider to Create Brand Awareness with B2B Audiences](https://www.magnite.com/case-studies/magnite-stackadapt-hr-software/) ## Awards - [Built In 100 Best Places to Work in the U\.S\. 2026](https://www.magnite.com/award/built-in-100-best-places-to-work-in-the-u-s-2026/) - [AdWeek Tech Stack Award 2025](https://www.magnite.com/award/adweek-tech-stack-award-2025/) - [2025 MarTech Breakthrough Awards](https://www.magnite.com/award/2025-martech-breakthrough-awards/) - [Built In 100 Best Places to Work in the U\.S\. 2025](https://www.magnite.com/award/builtin-100-best-places-to-work-in-the-us-2025/) - [builtin 100 Best Places to Work in the U\.S\. 2024](https://www.magnite.com/award/builtin-best-places-to-work-2024/) ## Resources - [Agentic Advertising: From Agents to Orchestration](https://www.magnite.com/resource/agentic-advertising-from-agents-to-orchestration/) - [Hybrid Infrastructure](https://www.magnite.com/resource/hybrid-infrastructure/) - [Political Inventory](https://www.magnite.com/resource/political-inventory/) - [Simplifying CTV Campaigns with AI](https://www.magnite.com/resource/simplifying-ctv-campaigns-with-ai/) - [Curation](https://www.magnite.com/resource/curation/) ## Team Members - [Brian Gephart](https://www.magnite.com/leadership/brian-gephart/) - [Brian Gephart](https://www.magnite.com/leadership/brian-gephart/) - [Brian Gephart](https://www.magnite.com/leadership/brian-gephart/) - [Brian Gephart](https://www.magnite.com/leadership/brian-gephart/) - [Katie Evans](https://www.magnite.com/leadership/katie-evans/) ## Terms - [Yield Optimization](https://www.magnite.com/term/yield-optimization/): The process of maximizing revenue from ad inventory by adjusting pricing strategies and inventory allocation\. - [Yield Management](https://www.magnite.com/term/yield-management/): Strategies used by publishers to maximize revenue from their ad inventory by adjusting prices and inventory allocation\. - [Whitelist](https://www.magnite.com/term/whitelist/): A list of approved websites or apps where an advertiser permits their ads to be displayed\. - [Video on Demand \(VOD\)](https://www.magnite.com/term/video-on-demand-vod/): A system that enables users to stream or download video content whenever they choose rather than at a scheduled broadcast time\. - [Video Completion Rate \(VCR\)](https://www.magnite.com/term/video-completion-rate-vcr/): The percentage of video ads that were played in their entirety compared to the number of times they were started\. ## Tags - [Streaming](https://www.magnite.com/tag/streaming/) - [CTV](https://www.magnite.com/tag/ctv/) - [Media buying](https://www.magnite.com/tag/media-buying/) - [Buyers](https://www.magnite.com/tag/buyers/) - [Sellers](https://www.magnite.com/tag/sellers/) ## Countries - [USA](https://www.magnite.com/publisher-country/usa/) - [Canada](https://www.magnite.com/publisher-country/canada/) - [SG](https://www.magnite.com/publisher-country/sg/) - [EU](https://www.magnite.com/publisher-country/eu/) - [ID](https://www.magnite.com/publisher-country/id/) ## Types - [Creative](https://www.magnite.com/publisher-type/creative/) ## Ad Formats - [Video](https://www.magnite.com/publisher-ad-format/video/) - [Rich Media](https://www.magnite.com/publisher-ad-format/rich-media/) ## Industries - [FMCG](https://www.magnite.com/publisher-industry/fmcg/) - [F\&B](https://www.magnite.com/publisher-industry/fb/) - [Services](https://www.magnite.com/publisher-industry/services/) - [Automobile](https://www.magnite.com/publisher-industry/automobile/) - [Technology](https://www.magnite.com/publisher-industry/technology/) ## Creative Formats \(Rich Media\) - [Video Static](https://www.magnite.com/publisher-creative-format-media/video-static/) - [Hover Interactive](https://www.magnite.com/publisher-creative-format-media/hover-interactive/) - [Slide Ad](https://www.magnite.com/publisher-creative-format-media/slide-ad/) - [Custom Game](https://www.magnite.com/publisher-creative-format-media/custom-game/) - [Shoppable](https://www.magnite.com/publisher-creative-format-media/shoppable/) ## Creative Formats \(Video\) - [Branded Border End Card](https://www.magnite.com/publisher-creative-format-video/branded-border-end-card/) - [Display to Video](https://www.magnite.com/publisher-creative-format-video/display-to-video/) - [CTA](https://www.magnite.com/publisher-creative-format-video/cta/) - [End Card](https://www.magnite.com/publisher-creative-format-video/end-card/) - [Branded Border](https://www.magnite.com/publisher-creative-format-video/branded-border/) ## Optional - [Sitemap index](https://www.magnite.com/sitemap_index.xml)