Nestlé LACTOGROW Indonesia worked with Magnite to launch a programmatic OTT campaign to grow brand awareness and purchase behaviour for their nutritious growth milk category.
Magnite sat down with industry experts from The Trade Desk, WeTV iflix and iQIYI to discuss the future of the AVOD model.
We sat down with Luke Smith, head of programmatic sales & audiences at Seven West Media, to get his thoughts on advertising this holiday season.
Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “India Embraces the Streaming Era” that found ads on streaming platforms capture more attention than ads on social media.
The Indian streaming market is developing quickly with providers entering the market with ad-supported services and consumers are hungry for content.