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We chatted with our broadcast partners on the benefits of BVOD advertising for marketers and strategies for optimising investments in this rapidly evolving economic landscape.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that Banijay Rights, the global distribution arm of content powerhouse Banijay, has chosen Magnite and ad server SpringServe to help monetise its free, ad-supported streaming TV (FAST) platforms.